The AI marketing team for independent artists
Stop guessing how to grow your music career.
Playbook figures out what’s holding your growth back, tells you what to focus on, and turns the strategy into the exact moves, content and campaigns you need to execute.
Built from your answers, your numbers and your music. Not a template.
Inside your Playbook
Your Brand Sheet
Everything else Playbook writes reads it first, so nothing comes out generic.
Your diagnosis
Most artists work on the wrong thing. This tells you which one to fix first.
Today’s move
You open the app and know what to do. No planning, no deciding.
Your week
A plan you can finish beats a calendar you feel guilty about.
Content briefs
You stop staring at a blank camera roll wondering what to post.
Release campaigns
Your release gets a launch instead of a single post and a hope.
- 01
Know what to do.
One focus this week, picked from your own numbers.
- 02
Know how to do it.
The hook, the shot, the caption and the time it takes.
- 03
Know what to do next.
Every result feeds the next week’s plan.
The other half of the job
Making the music is only half the job.
Musician
Write it. Record it. Release it.
Marketer
Position the release. Know who it’s for.
Content creator
Film, edit, post. Every day, apparently.
Strategist
Pick the platforms. Plan the quarter.
Promoter
Pitch playlists, blogs, venues, creators.
Social media manager
Reply, schedule, keep up with every trend.
Analyst
Read the numbers. Work out what they mean.
And somehow you’re supposed to know which one matters most this week.
The problem isn’t a lack of information.
It’s not knowing what applies to you.
There are a thousand videos about what worked for someone else. None of them know your music, your numbers, or the hours you actually have this week. Playbook does. That’s where it starts.
The core insight
More reach isn’t the whole game.
- 01
Surface area
Get discovered.
When it breaks: nobody new is hearing you.
In Playbook: Discovery
- 02
Absorption
Make people care.
When it breaks: they hear you and scroll on.
In Playbook: Attention
- 03
Conversion
Turn attention into listeners and fans.
When it breaks: they like the clip and never find the song.
In Playbook: Conversion
- 04
Retention
Give them a reason to come back.
When it breaks: they stream once and forget you.
In Playbook: Retention
Most artists pour everything into the first one. Playbook finds which one is actually breaking for you, and works on that first.
The big difference
Most tools give you information.
Playbook gives you a move.
Typical tools
- Analytics.
- Dashboards.
- Content ideas.
- Checklists.
- Generic AI.
Then it’s still on you to work out what any of it means for your music.
Playbook
for you
01Here’s what’s wrong.
Your diagnosis names the one stage of growth that is breaking for you, with the numbers shown.
02Here’s what matters.
A strategy built around it: what to focus on, and what to leave alone.
03Here’s what to do.
Today’s move: one task, with the steps and the minutes it takes.
04Here’s how to do it.
The hook, the shots, the on-screen text and the caption, written from your brand.
05Here’s what we learned.
Log how a post did and Playbook works out what is actually landing with your audience.
06Here’s what’s next.
Next week’s plan changes because of it.
How it works
Your marketing team. In one place.
Understand
Build your artist identity.
Brand Sheet
Diagnose
Find your biggest bottleneck.
Diagnosis
Strategize
Build your personalised plan.
Strategy
Create
Content built around your brand.
Content briefs
Execute
Turn plans into real missions.
Today’s move
Distribute
Expand your discovery surface.
Release campaigns
Learn
Understand what actually works.
Results
Repeat, every week — and every week it knows more about what works for you.
What’s inside
Everything you need, built from your answers.
- 01
Your Brand Sheet
Who you are as an artist, written from your own answers and the references you share.
- Your positioning in a sentence
- Your voice, and how you sound when you post
- Who your music is for
- What makes you different
Why it mattersEverything else Playbook writes reads it first, so nothing comes out generic.
- 02
Your diagnosis
The one part of your growth that is actually holding you back, worked out from your numbers.
- Which stage is breaking: being found, being remembered, becoming a listener, or coming back
- The working shown, so you can check it
- A plain read on where you stand
Why it mattersMost artists work on the wrong thing. This tells you which one to fix first.
- 03
Today’s move
One thing to do today, with the steps, the time it takes and the reason it matters.
- A single clear task
- The steps in order
- The minutes it needs
Why it mattersYou open the app and know what to do. No planning, no deciding.
- 04
Your week
A short list of things you can finish, built around one objective and the hours you really have.
- An objective for the week
- Missions cut to your available time
- What to leave alone this week
Why it mattersA plan you can finish beats a calendar you feel guilty about.
- 05
Content briefs
Ready-to-film ideas written from your brand, with everything you need to shoot them.
- The hook and the on-screen text
- A shot list and a script
- The caption, ready to copy
- Weak ideas judged and thrown out before you see them
Why it mattersYou stop staring at a blank camera roll wondering what to post.
- 06
Release campaigns
A plan counted back from your release date, and carried on after it.
- What to do and when, week by week
- Teasers, announcements and the day itself
- Ways to keep the song alive after release day
Why it mattersYour release gets a launch instead of a single post and a hope.
- 07
Results and learning
Log how each post did, and Playbook works out what is really landing with your audience.
- Your posts ranked by how they performed
- Patterns it has noticed about you, with how sure it is
- What to change next week
Why it mattersEvery week is built on what happened the last one, so it gets more yours over time.
- 08
Johnny, your manager
Ask anything about your music, marketing and brand, and get a straight answer.
- Answers about your own numbers, looked up, not guessed
- Advice on releasing, content, branding, shows and money
- A tap to stage a change to your plan, which you confirm
Why it mattersThe question you would have asked a manager, answered when it occurs to you.
- 09
Stuck?
A page for the moment it isn’t working and you don’t know why.
- Where you are stuck, named
- What to try next
- Case studies of artists who got past the same wall
Why it mattersWhen something is wrong, you are not left to work it out alone.
Who it’s for
Built for where you actually are.
“I have almost no audience.”
Then there is nothing to optimise yet, and Playbook won’t pretend otherwise. It starts with your brand and your surface area: who you are, and more places for the right people to find you.
“I get views but no listeners.”
That is an absorption or conversion problem, not a reach problem. Playbook finds which one, and works on that.
“I’m camera shy.”
Playbook asks, and plans around it. Written posts, hands-only shots, audio with a still. The week fits you.
“I work a full-time job.”
You tell it the hours you actually have. The week is cut to fit them, not the other way round.
“My release is coming.”
Playbook builds the campaign, dated backwards from release day, and keeps the song alive after it.
3 days to find out
Start today. Know by day three.
Nothing to pay for 3 days
You enter a card to begin, and nothing is charged until day 3. Cancel before then from your Whop account and it costs you nothing.
Minutes, not weeks
Answer the questions about your music once. Your Brand Sheet, diagnosis and first week are built from what you said.
Made for you, not a template
Every line is written from your answers, your references and your numbers, so it sounds like you and fits your life.
You decide after you’ve seen it
You get the real thing to use for 3 days. If it isn’t for you, cancel. If it is, you carry on with the plan you picked.
How the 3 days go
- TodayStart the trial and answer the questions about your music.
- Minutes laterYour Brand Sheet, diagnosis and first week are ready.
- Days 1 to 3Do today’s move, use the content briefs, and ask Johnny anything.
- Day 3Carry on with the plan you picked, or cancel before then and pay nothing.
Every week spent guessing is a week your next release goes out without a plan. The 3 days only start when you do.
Free for 3 days
Know what to do.
Know how to do it.
Know what to do next.
Stop spending every week figuring out how to market yourself. Answer the questions about your music, and Playbook builds the rest.
Start with a free 3-day trial. You’ll enter a card to begin, and you pay nothing if you cancel before day 3. Answer the questions and your Brand Sheet, diagnosis and first week are built from your answers.
FAQ
Questions, answered short.
Do I need a big audience?
No. The diagnosis works from whatever numbers you have. If there aren’t enough to measure, it says so and works from what you’ve told it, starting with your brand and your surface area.
What if I’m not comfortable on camera?
It asks during onboarding and plans around the answer: written posts, hands-only shots, audio with a single still. Nothing assumes you’ll talk to camera.
How much time does it take?
You tell it how many hours you really have each week. The plan is cut to fit, and it shows you the minutes planned against the minutes you said you have.
Does it post for me?
No. It gives you the finished brief and a caption to copy. You post, paste the link back, and log how it did. That’s what the next week is built from.
Isn’t this just ChatGPT with a music prompt?
The diagnosis is calculated from your numbers and shows its working. Your brief is written from your Brand Sheet, and weak ideas are judged and thrown out before you see them.
What does it cost?
You start with a free 3-day trial. You enter a card to begin, but nothing is charged for 3 days, and you can cancel before then and pay nothing. After that you are on the plan you chose, and the price is shown before you pay anything.
Can I cancel? Are there refunds?
You can cancel any time, from your Whop account. Cancelling stops the next renewal, and you keep access until the end of the period you have paid for. We don’t offer refunds, so read the plan before you subscribe.